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Yep. You read that correctly. Selling has nothing to do with you but everything to do with your customer, what they want, and what they need.So, it has nothing to do with you or your product or your service - unless your customer tells you it has to do with you, your product, or your service. Then you’re in business. Don’t sell people anything… just help them buy.
SELLING...HAS NOTHING TO DO WITH YOU!